Digital advertising. An elegant word that appears in all sectors. It contains a whole world of opportunities for organizations and professionals. So, we start the discussion on what is digital marketing.
Digital Marketing Definition:
Every time we promote or market a product or service or anything that can be sold through online support, it is under the support of digital marketing. When you start a TV advertising campaign or email marketing, you connect through various digital channels, such as mobile applications, social networks, e-mails, search engines, etc.
Through this guide, we will inform you about digital marketing channels and types of digital marketing techniques.
If you think digital marketing is a new concept, you would make a Himalayan mistake. He is actually 10 years old. In the early 2000s, when radio was born, the world saw the first instance of digital marketing.
However, it was not difficult for marketing professionals to realize that this channel could be used to market products and services. This is when the first digital strategy was made. Since then, we have only renewed the processes that led to the evolution of different types of digital marketing.
In the last decade, the easy availability of mobile phones and Internet access has increased its popularity.
Today 3.3 billion people use social networks in one way or another.
So, without further ado, let’s go deeper and explore the answers to the following questions:
What is digital marketing?
Define digital marketing.
How important is the digital marketing course?
What is online marketing?
Digital marketing examples
What job opportunities are available in different types of digital marketing fields?
Starting With Basics: Understanding What is Marketing?
Before exploring and understanding what digital marketing is, let’s start with the basic marketing concept.
Marketing is a broad term that covers all activities related to promoting a company’s services or selling products to customers. For example, the door-to-door sales approach is a type of marketing. Brochures and newspaper ads are also a type of marketing. Company exhibitions or a stand are also a type of marketing.
With all these means, a marketing operator or company tries to sell or promote his product or service. In all these aspects, you will notice that although the method and the reason may change, the customer’s presence is consistent. Several potential customers see newspaper ads and many users attend exhibitions.
Every time the seller communicates with the customer, delivers a product or has a simple conversation about the product, he is marketing his service or product. The goal is to attract new customers and keep existing customers satisfied and happy. In this process, many companies also find a feedback loop that helps them improve their products or services or internal processes.